300+ Qualified Leads Monthly with a 4x ROAS
How we built a predictable lead engine for a growing tech academy.
The Challenge
Tap Academy was running ads but getting unqualified leads. Cost-per-enrolment was too high and the sales team was spending most of their time chasing cold leads that never converted.
The Strategy
We restructured the entire marketing funnel — from ad creative to landing page to follow-up. The key insight was that their ideal customer needed to be educated before they were ready to enquire.
The Execution
Full funnel audit and customer journey mapping
Audience research and persona development
Top-of-funnel content strategy for awareness
High-converting landing page redesign
Meta and Google Ads restructure with rigorous A/B testing
Automated lead nurture sequence via WhatsApp and email
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